Verizon Prepaid - Multiline Discount

The goal of this project was to introduce Multiline Discount to Prepaid customers and showcase the new offering across Prepaid digital channels. The experience provides customers with an opportunity to save when adding more phone lines to their account. Other business objectives were to drive users to Verizon's mobile experience, as well as bolster Unlimited data plans. This experience was integrated across both web and mobile and required incorporating a complex system of new elements, in addition to manually updating all existing pricing structures. We implemented marketing banners, modals, tooltips, an interactive Savings Calculator, informational banners and tiles. Our team also partnered with Verizon's dev team to be able to incorporate custom PEGA marketing tiles.

Within the first few months live, Verizon saw notable increase in customers adding phone lines with Unlimited and Unlimited Plus plans. The interactive nature of the Savings Calculator not only helped educate users but also introduced a gamified experience, resulting in a more than 10% increase in time spent on the site.